Last Updated: April 27, 2026
Welcome to Swoofit (the "App"), a personal trainer session booking and user progress tracking platform. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and related services. This policy applies to both the main Swoofit App and all trainer-specific customized versions of the App.
We may collect personal information that you voluntarily provide when using our App, including but not limited to:
When you use our App, we may automatically collect certain information, including:
Google Analytics
Our website uses Google Analytics, a web analytics service provided by Google LLC ("Google"). Google Analytics uses cookies and similar tracking technologies to collect and report information about how visitors use our website.
Information collected by Google Analytics may include:
Consent-Based Tracking
We only activate Google Analytics after you have given your consent through our cookie consent banner. If you decline analytics cookies, Google Analytics will not be loaded and no tracking data will be collected.
Opting Out of Google Analytics
In addition to declining via our consent banner, you can opt out of Google Analytics tracking by adjusting your browser settings to block or delete cookies.
Google's use of data collected via Google Analytics is governed by Google's Privacy Policy. For more information, visit google.com/policies/privacy.
We use the information we collect to:
Your personal data is stored securely on Microsoft Azure, a cloud computing platform operated by Microsoft Corporation. Data is hosted in Microsoft Azure data centres within the United Kingdom and/or the European Economic Area (EEA). Where data is processed or stored outside the UK/EEA, Microsoft provides appropriate safeguards in accordance with applicable data protection law, including Standard Contractual Clauses (SCCs) where required.
We implement appropriate technical and organisational measures to protect your data within Microsoft Azure, including:
While we take all reasonable steps to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to maintaining best-practice protections.
Automated backups of application data are performed regularly and stored within the same Azure infrastructure. Backup data is subject to the same security controls and retention standards as primary data.
We retain your personal data for as long as your account remains active or as necessary to provide you with our services.
When you delete your account, we will permanently delete or anonymise your personal data within 30 days of the deletion request, except where we are required to retain certain information for legal, regulatory, or contractual purposes (for example, financial transaction records which must be retained for 6 years under UK tax law).
During the 30-day deletion window, your account will be deactivated and your data will not be accessible to you or any trainers.
Where your data has been shared with a trainer through a trainer-branded version of the App, the trainer's own retention practices may apply to data they hold independently. Please refer to your trainer's privacy notice for further details.
We may retain anonymised, aggregated data (which cannot identify you) indefinitely for statistical analysis, service improvement, and research purposes.
When you book sessions with a trainer through the App, that trainer will have access to information necessary to provide their services, including your name, contact information, fitness goals, and workout history.
We may share information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, and customer service.
For trainer-specific versions of the App (trainer-branded apps), we may share necessary information with our trainer partners to deliver the customised experience. These partners are contractually bound to maintain the confidentiality and security of your information.
We may disclose your information if required to do so by law or in response to valid requests by public authorities.
If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
You can review and update your account information at any time through the App's account settings.
You have the right to access personal information we hold about you and to request a copy of your data in a structured, machine-readable format.
You may request deletion of your personal information, subject to certain exceptions provided by law. Upon receipt of a valid deletion request, we will action this within 30 days as described in the Data Retention section above.
The App is not intended for children under 13 years of age, and we do not knowingly collect personal information from children under 13.
Your information may be transferred to and processed in countries other than the country in which you reside. These countries may have data protection laws that are different from those in your country.
We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Last Updated" date.
If you have questions or concerns about this Privacy Policy, please contact us at:
Swoofit App Email: swoofit@estrato.co.uk Address: Estrato Cloud Ltd, 7 Memorial Road, Worsley, Manchester, England, M28 3AQ
When you download the App through the Apple App Store, Apple's Privacy Policy may also apply to your use of the App.
When you download the App through the Google Play Store, Google's Privacy Policy may also apply to your use of the App.
California residents may have additional rights regarding their personal information under the California Consumer Privacy Act (CCPA).
Users in the European Economic Area, United Kingdom, and Switzerland may have additional rights under the General Data Protection Regulation (GDPR) and similar laws.